Representation

Media texts are artificial versions of reality. It is said that we need these texts to mediate our view of the world.

• Every media text is a representation of someone's view and concept of reality.
• The text is based somewhere in relation to reality.
• Audiences assess a text based on its relationship to reality.

Representation is done through the use of signs and symbols with embedded values and meaning.

• Our media is an extension of reality.
• We see only highlights of reality.
• Our experience is restricted to what the producers dictate.

The process of representation

1. Stereotypes, prejudices and hidden meanings.
2. Codes, symbols and constructions.
3. Decode, demystify and analyse.
4. Meanings, realities and motivations.

The study of representation is done through decoding different layers of truth and fiction.

How to analyse representation

You can analyse representation by asking questions about the text.

• Whose interests does the text serve?
• Who is present in the text? Who is absent?
• Who or what can it be said to represent?
• What does the text tell you about who made it?
  • When and where did they make it?
  • Why did they make it?
• In what ways has its meaning changed over the years?
• What judgments do you make about the truth, accuracy and realism of the text?
• What values are offered directly or indirectly by the text?
• What conclusions can we draw from the text?
• What issues does the text raise?